Filling a Workforce at Scale

Coming out of the pandemic, Daikin Comfort Technologies faced a significant hiring challenge. With more open positions than available job seekers and competition from major employers like Amazon and UPS, the company needed to fill more than 600 manufacturing positions across the Houston area.

CSK developed a multilingual recruitment campaign designed to reach diverse audiences, including large Spanish-speaking and Vietnamese communities. When limitations in the application platform made tracking difficult, the team created a custom landing page solution to measure engagement and optimize performance. By continuously refining the campaign and shifting investment toward the highest-performing channels, CSK helped Daikin fill all entry-level manufacturing positions within seven months of launch.