Helping Families Keep More of What They Earn

Each year, United Way of Southwestern Pennsylvania connects eligible households with free tax preparation services, helping working families claim valuable tax credits and keep more of what they've earned. To increase awareness and participation, CSK developed a targeted, multi-channel campaign that reached taxpayers across the region through outdoor, transit, digital, social, radio, print, and community-based outreach.

By tailoring media placements to the unique characteristics of urban and rural communities, the campaign generated more than 618,000 impressions and nearly 10,000 clicks while increasing traffic to Free Tax Prep web pages by 30% year over year. The result was more than awareness. The program helped return $14.2 million to local households and saved taxpayers an estimated $2.35 million in preparation fees, putting hard-earned money back where it belonged.